Research On Competitive Strategy Of Shanghai Tongpu

Tongpu Power Co.,Ltd.,which is mainly engaged in AGV robot motion control products and system integration solutions,the company has entered a rapid development period since 2016.The sales performance has increased rapidly each year,the company’s production operation scale has been expanding year by year.However,there are still some problems on the development road of the company.How to promote the healthy development of the company and maintain the stable brand of the industry effectively? Facing the increasing cruel competition in the industry and the enthusiasm of artificial intelligence,how to make a right decision? Basing on the competitive strategy management method and theoretical tools,this paper analyzes the internal and external environment of Tongpu Company,discussing the competitive strategy suitable for the company’s development,proposes the preventive measures and risk control of the competitive strategy implementation,summarizing the company’s competitive strategy evaluation.The research of this thesis shows that differentation competitive strategies is the best choice for the company.Compared with the general competitors in the industry,differentation competitive strategies can be to maintain the company’s industry status effectively.Seize the customer and keep the company’s performance growing.AGV robot motion control products are still the core business of Tongpu,it is the basis development of the core competitiveness of the company.Tongpu’s current strategic opportunity is to seize the best opportunity for the development of artificial intelligence,stabilize and consolidate the current main business of motion control products,continuously develop new industry markets and new customers promptly,finding new growth points for the company’s business development.The ideas and insights formed by this research will help the company’s main business healthy development,developing new customer groups in the industry markets.As a member of many science and technology enterprises,Tongpu’s research and analysis of competitive strategy not only provides a strong theoretical reference for the next development of the enterprise,but also provides for the formulation of competitive strategies for peer companies.A good experience and reference,and practical methods of operation.