Research On The Development Of Financial Services In City Commercial Banks Under The New Regulation Of Wealth Management

Since the issuance of the first domestic wealth management products by China Everbright Bank in 2004,the market scale of commercial bank wealth management business has been expanding,and it has become the leader of the asset management industry.Although the financial management business of city commercial banks started late,with its advantages in customer resources and network outlets,wealth management business has developed into an important intermediary business of city commercial banks.While the wealth management business is booming,there are also many problems such as rigid redemption,irregular operation of the fund pool,and mismatch of maturities.In order to standardize the asset management market and guide the asset management industry to return to its original source,the "New Asset Management Regulations" was officially released in April 2018.Under the influence of the new regulations,how to develop wealth management business has become a common issue for all banks.Through the literature review,this paper summarizes the background and core points of the new regulations of asset management,and analyzes the overall development of the wealth management business of the city commercial banks.On this basis,Lanzhou Bank is taken as an example,from wealth management products,business scale and risk control.It analyzes the development status of its wealth management business and combines the impact of the new regulations on wealth management business.It finds that Lanzhou Bank's wealth management business has problems in product innovation and transformation,customer relationship,talent team construction,system construction and risk control.It is further proposed that Lanzhou Bank should clearly define the strategic positioning of wealth management business under the new regulatory environment,foster core competitiveness in product services,investment operations,risk management,etc.,strengthen investor education,and promote healthy and sustainable development of wealth management business.Finally,based on the above analysis,the specific cases will be generalized,and some suggestions will be given for the development of wealth management business in the context of the new regulations of China's city commercial banks.