Research On Alleviating The Difficulty Of Private Equity Fundraising In China

Along with the introduction of new asset management regulations,bank begins to pull back investment,FoF(Funds of Funds)market has tight liquidity,and listed companies face the difficulty of financing.These institutions,which were main investors of private equity funds,are gradually stopping or slowing down their investments.Only some top private equity fund management institutions can easily raise money to set up investment funds as general partners(GPs).Most GPs can obviously feel the economic winter in the fundraising period.The market has begun entering difficult period.Solving the problem of fundraising for raising investment funds has become the primary pain point for the establishment and normal operation of private equity investment funds.This paper analyzes the overall policy environment and financial policy environment affecting private equity investment funds,and combines contact experience with the domestic private equity investment fund Limited Partnership in more than ten years,and focuses on investigation of quality domestic fund management company's fundraising situation,and the different characteristics and appeals of the main private funders of domestic private equity funds were analyzed.The problems and countermeasures of domestic private equity investment fund financing were discussed and deeply considered.This paper finds that policies are the main cause of difficulties in fundraising.The policy affects the flow of funds.The funds invested by the fund are constantly affected by the policy.The fund needs to raise funds.At the same time,this paper also found that different investors are affected by different policies,which leads to changes in the investment strategies and investment preferences.As a result,the financing structure in the market has been adjusted.Based on above conclusions,this paper proposes the following solutions to alleviate the fundraising diffculty of private equity investment funds.The funders of private equity funds are composed of different investment entities.The key to successful fundraising of funds is to meet the investment needs of different funders.The impact of policies on different entities is different.Under existing policy constraints,we visited the investment situation of different funders on field,communicated and investigated the investment needs of various funders,comprehensively analyzed the situation of successful fundraising by domestic fund management institutions,summarized the investment preferences of different capitalists,and proposed a targeted fundraising strategy for each type of funding entity.This paper suggests that the fundraising of private equity funds should not only be influenced by the performance of its own funds and the background of its managers.Atthe time of fundraising,it needs to actively combine national macro policies and capital policies,and must strictly meet the capitalists needs of private equity investment funds.From systemic induction of fundraising programs,macro analysis to the company's brand,market management,and customer management from a multi-angle to build the fund's ability to raise funds.