Research On The Mobile Phone Product Pricing And Consumer Public Praise Impact

The relationship between the pricing decisions of enterprises and financial activities is inseparable.The establishment of reasonable prices for products can bring more income and profits to enterprises.Customer value has gradually become the core of the enterprise.Which pricing method is adopted for mobile phone products could help enterprises to obtain more benefits is a question tihat enterprises should coinsider under the current market environment dominated by buyers.This article will combine the two disciplines of accounting and marketing to study the relationship between the pricing of mobile phone products of P company and its product word-of-mouth,and effectively demonstrate through the combination of case analysis and empirical research.Then bring more enlightenment to domestic mobile phone enterprises.Firstly,a case study of mobile phone product was carried out to clarify the competitive position of its products in the market through the P company's financial data.The high price and large sales scales are the overall characteristics of P company's mobile phone products.Based on this feature,the target customers of P compan y mobile phone and the market positioning of their products are discussed.Through the Porter Five Forces model,the factors affecting the pricing are founded.Subsequently,the price strategy of P company's rouge pricing,differential pricing and image pricing was elaborated in detail,and the above-mentioned various kinds of analysis were used to demonstrate the cognitive value pricing m ethod adopted by P company.Then,from the perspective of cognitive value,the P company mobile phone product domestic marketing strategy and consumer reputation were analyzed,which laid a theoretical fo undation for the subsequent empirical research.Through the stepwise multiple regression method,the paper analyzes the willingness to spread word-of-mouth,the quality of word of mouth,the number of word-of-month and the cognitive value of the dependent variable.Effectively demonstrated the relationship between consumer word-of-mouth and cognitive value and derived regression equations.It further confirms the rationality and effectiveness of cognitive value pricing based on consumer word-of-Mouth,and c.larifies the good financial performance created by this p ricing method for enterprises.