Research On Social Media Marketing Strategy Of Bozhi Real Estate Company

With the continuous development of science and technology in China,the number of various social media has continued to increase,and gradually integrated into people's life.It has become the main channel for people to know information and to carry out marketing.Nowadays,the relatively mature ways of social media marketing are blog marketing,forum marketing,and micro-blog marketing.Not only that,because of the continuous improvement of people's living standards,consumers need more obvious characteristics,such as dispersivity and diversification,and the external environment of enterprise marketing is becoming more and more complex.How to conform to the trend of the times,accurately convey the information data of product and brand through the new mode of communication,make the customer understand deeply,and achieve the goal of accurate marketing,is one of the foundation of the victory of the market game in today's enterprise.The real estate industry has always been the backbone of our country's economy,and its marketing link is also bound to be transmitted by the social media.The original marketing model is obviously difficult to meet the actual needs of the contemporary consumers.In addition,due to the role of the national macro-control policy,the real estate market environment has begun to change,and the demand for enterprises is increasing.The real estate marketing must use the new communication channel of social media to expand the consumer group.Although many real estate companies are trying to set up a social media marketing system,the role of a large number of corporate social media marketing has not been the most fully played because of many factors such as lack of attention,incorrect positioning or inappropriate methods.