Research On Investment And Financing Of Enterprises Under The Shared Economy

In recent years,there have been many platforms with common concepts that have made the public feel the disruptive impact of a shared economy on daily life.The "shared economy" has been widely discussed by the public.We have made the "shared economy" the core of daily life.At the same time,we have become one of the representatives of the travel field.With its unique innovation and convenience,it has set off a new upsurge in society."Shared Bicycle" itself is a good business development model.It has been highly sought after by the capital market and has become a new outlet for the capital market.The number of users in the shared bike industry has grown rapidly until 2017,when it gradually slowed down and entered the mature stage of the industry.The leading brand of the shared bicycle industry has a stable user base and a certain market size.Instead of using the strategy of rapidly expanding market share,companies have entered the exploration phase of a new profit model.Taking the example of "Yong 'an Bank",a typical bicycle sharing enterprise,this paper analyzes it from the perspective of investment and financing.Firstly,it introduces the industry background of sharing bicycle,then the company background and investment and financing status of Yongan Bank.Then,based on the relevant analysis of the specific financial indicators of Yongan Bank,we understand the advantages and disadvantages,opportunities and risks of the investment and financing strategy implemented by Yongan Bank,and its development in 17-18 years.Subsequently,the paper analyzes the problems existing in Yong'an Bank in detail,and summarizes several core issues: unreasonable debt financing structure,too single financing model can not guarantee diversified enterprise investment,the enterprise investment is rapid when the profit is low,and the capital is used efficiently.Low and so on.Finally,through the analysis of the problems,the paper puts forward some countermeasures to Yongan Bank's investment and financing,hoping to provide some suggestions for China's shared economic enterprises to provide investment and financing,and to help shared enterprises seek better profit models and improve the quality of service.Enhancing the vitality of enterprises and pursuing long-term,healthy and sustainable development have some roles to play.