Research On Social Responsibility Behavior Driven By Real Estate Enterprises Based On SEM

The proportion of annual GDP increase in the real estate industry after housing reform has been increasing.The speed of China's GDP growth has not even caught up with the growth rate of the real estate industry.With the increasing scale of real estate investment and investment quota,China's real estate market is in the world real estate market.It has already occupied a large position on the scale and is already the world's largest real estate investment market.However,according to the "Corporate Social Responsibility Blue Book(2017)" survey,the social development index of real estate enterprises is divided into 37.3 points,ranking in the middle and lower levels of all industries,and the social responsibility of real estate enterprises is still in its infancy.Although the real estate industry has experienced rapid development for more than ten years,real estate companies can implement corporate social responsibility very few.Based on this background,the paper analyzes and demonstrates the driving factors of corporate social responsibility in detail,which is the social responsibility of China's real estate enterprises.Very important meaning.Based on this paper,the concept of social responsibility of real estate enterprises is first defined.The paper fully combines the unique characteristics of real estate enterprises,clearly explains the concept of social responsibility of real estate enterprises,and classifies them.The specific responsibilities covered by social responsibility;secondly,the analysis of the status quo and causes of the performance of the real estate enterprise's responsibility,and paving the way for better identification of the social responsibility behavior of real estate enterprises;again,the identification and identification This paper studies the driving factors and influencing factors of social responsibility of real estate enterprises,and on this basis,carries out the assumption of driving model of social responsibility behavior of real estate enterprises;then,according to the focus of the research,the questionnaire design and questionnaire survey are carried out,and the reliability of the questionnaire is completed.And the validity test,that is,the structural equation model is used to fit,evaluate and correct until the structural equation model of the ? fit degree is obtained.After the implementation,the theoretical model is verified,the hypothesis result is tested,and then the empirical result is obtained.Analyze;finally Organizational culture based on business management theory,combined with the results of research and interviews with business surveys predecessors,combining the key drivers of papers identified,proposed countermeasures to promote real estate companies in social responsibility.The thesis studies the social responsibility behavior of real estate enterprises.On the one hand,it enriches the relevant theories about the social responsibility behavior of real estate enterprises.On the other hand,it starts with the key driving factors of social responsibility behavior of real estate enterprises,and designs a set of corporate social responsibility promotion and management mechanisms.It will be beneficial to promote the real estate enterprises in China to fulfill their social responsibilities,and at the same time contribute to the transformation of real estate enterprises and contribute to the sustainable development of the real estate industry,which has important theoretical and practical significance.