Research Of China Citic Bank P2P Lending Platform Funds Management Development

P2P lending originated in Britain in 2005,entered China in 2007,as the combination of internet technology and the traditional credit,it can effectively solve the borrowers’ credit problems in the traditional Chinese commercial banks,but as a new industry lack of industry standards and specifications,the P2 P lending emerged endless risk events in the process of development,and brought bad social influence,P2 P lending platform funds maintained and managed by the commercial banks can effectively solve this problem.This dissertation studied on the P2 P lending platform funds management development of China CITIC bank.The research object is China CITIC bank,which is my former employer,it mainly studies from the following parts.Firstly,the research background and significance are elaborated,and the questions are raised;and the research status at home and abroad are analyzed;Secondly,the internal and external environment of the research object is analyzed,and the SWOT analysis method is used to summarize the strengths and weaknesses of the research object,as well as the opportunities and the threats it faces;In the third part,according to the existing problems and the SWOT analysis results,combined with the development status of China CITIC bank itself,the corresponding development is put forward for China CITIC bank to develop P2 P lending platform funds.Finally,in order to ensure the implementation of the above measures,some safeguards are put forward.The author has been engaged in the asset custody business for many years.I hope that through this research,we can provide some new innovative products and profit growth points for the development of China CITIC bank in the future.At the same time,I hope to provide some references for other commercial banks and Huaxia bank,so that they can explore new business development direction and the profit growth point in the increasingly competitive economic developing environment.