B2B2C Model In Jiangsu TY Pharmaceutical Company Application Research

In recent years,with the rapid development of information and communication technology and Internet infrastructure,more and more people begin to choose online shopping products.The choice of online shopping platform has become an important choice for consumers to buy goods online.As an innovative mode of e-commerce network platform,B2B2 C mode has improved the efficiency of online shopping for consumers.Convenient and fast shopping environment,scholars at home and abroad have done a lot of research and Analysis on the impact of e-commerce model on the pharmaceutical industry and pharmaceutical enterprises,but for such a special industry as medicine,we should fully consider the main regulatory mechanism of the formation of consumer purchase motivation,so Jiangsu TY Pharmaceutical Company should work on the existing e-commerce model.One step study.Taking the development of B2B2 C model of Jiangsu TY Pharmaceutical Company as an example,on the basis of summarizing the existing research results of e-commerce model,this paper firstly verifies the corresponding relationship between e-commerce model and consumers' purchase intention;secondly,PEST and SWOT analysis are carried out on the application of e-commerce model in pharmaceutical industry and pharmaceutical enterprises,and B2B2 C e-commerce model is introduced to build a B2B2 C model platform.In view of the relationship between the function design and the consumer's purchase demand,the corresponding solutions are put forward.Finally,through the effective safeguard measures and specific effects of the implementation of B2B2B2 C mode,the design of B2B2 C mode is tested whether it meets the actual development needs of Jiangsu TY Pharmaceutical Company.Through the research,the following conclusions are drawn:(1)Jiangsu TY Pharmaceutical Company's development of B2B2 C e-commerce depends not only on the advantages of government support,complete supporting policies and regulations,product prices,but also on effective drug guidance for consumers,providing good pre-sale and after-sale services,fast and safe payment system,well-organized business structure and well-designed.Good network foundation,effective advertising and many other factors;(2)According to the current situation of Jiangsu TY Pharmaceutical Company's e-commerce operation,find out the breach of Jiangsu TY Pharmaceutical Company's B2B2 C model market,accurately locate the company's B2B2B2 C model competition strategy,clear competition objectives,avoid major mistakes;(3)The development of TY Pharmaceutical Company's B2B2 C model needs to do a good job in the setting of talent posts,setting up and making mistakes.Channel construction,technical support and logistics system construction links.In the absence of special changes in current pharmaceutical policies,enterprises should focus on strengthening services,improving business structure and methods,establishing a good corporate image,and winning more consumers' trust with high-quality services.