Research On The Status Quo And Countermeasures Of New Retail In The Development Of County Economy

With the development of Internet and e-commerce,Chinese traditional retail industry has undergone tremendous changes.E-commerce has gradually become a traditional business model,from the previous plane development to three-dimensional development and evolution.In 2018,the concept of new retail was put forward.The retail mode of people's and goods yard has been rebuilt,and the consumption experience,logistics experience and service experience have been upgraded in an all-round way.E-commerce giants have been laying out offline,consumer segmentation,new retail in the secondary and tertiary market presents different development trends.The saturation of traditional e-commerce in the urban market makes more and more e-commerce giants and start-ups aim at the tertiary and tertiary markets.Our country has a vast territory,and the three or four levels of market are widely distributed.The development of three or four levels of market economy is actually the county economic development mentioned in this paper.Therefore,the development of new retail in the county economy with Chinese characteristics has become one of the main problems in the current study of the development of new retail.The purpose of this paper is to explore how to make new retail more advantageous and vigorous in the county economy development under the current economic situation by studying the development status of new retail,especially the development status of new retail in the county economy.Based on the new retail model,County economy,logistics supply chain and other related theories,this paper explores the current situation,development prospects and current difficulties of new retail in county economy by means of literature research,interviews and case studies,and puts forward specific countermeasures to these problems.The author hopes that this study can provide support and impetus for the development of new retail in County economy,and at the same time,enhance the vitality and potential of county economy in China under the characteristic economy.