Bottega Verde Business Plan In China Market

China cosmetic market size become ranking 2 cosmetic market in the world.The paper focus Italy No.1 nature cosmetic brand Bottega Verde with 47 years old,Bottega Verde failed to enter China market in 2014,now there spread nature skincare market trend in China,Bottega Verde want to go to China market again.The paper focus research on Bottega Verde go to China market,analysis competitor,market trend,market situation,project the brand go to China market strategy,base on marketing theory and method to achieve successful launch in China.The paper focus on integrate theory with practice,with China cosmetic market analysis,there are nature market trend in China,fast increase channel are e-commerce and boutique channel.With competitor analysis,brand position,sales channel,promotion,pricing are key points.Analysis Bottega Verde brand and product information,build nature brand image with young image,competitive pricing position.Choose right market model and experience,Bottega Verde and agency co-invest an joint venture company to import Bottega Verde in China.The paper provide full strategy and plan for Bottega Verde go to China market.Choose go to market strategy,enter mode,brand position,marketing plan and project profit forecast.Analysis cosmetic market competition with Michael Porter's Five Forces Model,considered SWOT model analysis results,know more about brand strengths and opportunities to choose launch strategy,choose SO increase strategy,use brand advantage,follow the market trend launch competitive high quality and price competitiveness products,choose differentiation brand strategy.Base on 4P theory to deliver marketing plan.Bottega Verde choose cross border e-commerce go to China market and develop in E-commerce channel,open brand store in third year.Key successful points are on trend brand position,good distributor way,right channel,differentiation product.The paper focus on whole project with finance analysis,forecast on profitability and project risk to finish business proposal.Base on the paper analysis,good result of all finance index,invest RMB5145 k,project begin get earning from 2 year,invest earning ratio are 282%.Project's risk could be control,which approve the project of Bottega Verde go to market plan is feasible project.Meantime,high growth develop in China cosmetic market,hope research on the paper could provide more insight and inspiring for other company management.