BC Group's Comprehensive Budget Management Improvement Plan

Comprehensive budget management has been more widely used under the modern enterprise management system,and has gradually become an important part of enterprise management.As a new content of enterprise management,enterprise budget management has been gradually promoted and applied.In order to better promote their core competitiveness and improve their management level,many enterprises are gradually attaching importance to the important role of comprehensive management,which is not only an important aspect of enterprise management development,but also in line with the new requirements and trends of market competition.BC group company is a provincial media company,whose main business is advertising industry.It used to be a company with high revenue and high profit.However,with the development of information technology and new media,the company's business has been greatly affected,and the company is also transforming to new media.Taking the comprehensive budget management of BC company as an example,this paper finds out the problems existing in the comprehensive budget management of BC group company and seeks for solutions through the analysis and research on the budget target formulation,budget compilation,budget implementation and subsequent control links.There are four challenges for the implementation of comprehensive budget management in BC group:First,whether the senior management,especially the top managers,can realize the core responsibility of overall budget management instead of the daily responsibility of the financial director and the financial department;Second,can business managers at all levels of an enterprise form a set of effective and well-documented budgeting methods when setting budget targets and preparing budgets,instead of relying on a flash of inspiration;Third,can an enterprise build a set of budget model based on business,through the value chain,reflecting the relationship between business plan and financial results,rather than further strengthen the barriers between departments in management;Fourthly,can we improve the efficiency of budget work,enrich the dimension of management data and provide more effective support for high-level decision-making with the help of information-based tools and means;Through the optimization of BC group's budget system construction,organizational setup,budget flow chart sorting,budget follow-up control and performance appraisal,this paper ensures the scientific and practical implementation of BC group's overall budget.