The Research Of CG Dairy Enterprise On Accounts Receivable Management

With the rapid development of the national economy,dairy products become the important food items and fast-moving consumer goods for the residents of our country.Under the improvement of people's living standards,the dairy industry develops into a hot industry with great development potential and are well received by consumers.On one hand,due to the fierce competition in dairy industry,dairy companies have to broaden their market share to realize sustainable sales increase.Most dairy companies choose credit sales as their main sales strategy,but it leads to a large amount of accounts receivable.On the other hand,dairy companies are usually in a passive position when they trade with supermarkets,which brings many financial risks to the commercial claims settlement as well.This article uses theoretical deductive method,case study and method of quantitative analysis to analyze the current situation of accounts receivable management of CG Dairy Products Company,including current accounts receivable management system and financial data of accounts receivable.According to the in-depth analysis,it figures out many problems including the delayed receivables accounts collection,lack of credit,the imperfect internal management system of accounts receivable.Some improving strategies are proposed accordingly to enhance the management of accounts receivables.The research system of this paper deeply analyzes the problems and causes of the management of accounts receivable of CG Dairy Products Company,and proposes corresponding effective policies that are conducive to the long-term development of the dairy industry,such as focusing on market development,enhancing brand competition,strengthening the timeliness of collection,establishing customer credit investigations,improving the internal control mechanism of accounts receivable and other measures.The innovation of this paper is to combine the analysis method of accounts receivable,credit management theory,risk management theory and other relevant industry accounts receivable management experience,on the premise of considering the company's needs on market development and risk avoiding,to provide an effective,practical and market-appropriatemethod of accounts receivable management to the fast developing CG Dairy to ensure the reasonable occupation level and collection guarantee of accounts receivable,minimize bad debt losses and reduce business risk.This paper also provides a reference for the dairy industry.