Research On The Influence Mechanism Of Ritual On Individual Creativity

In recent years,there has been an endless stream of articles about the sense of ritual,as if,at a certain moment,the existence of the ritual sense has become the key to obtaining a sense of happiness in life.However,as more and more people discuss the sense of ritual,we find that their forms of implementation are the same.However,the individual’s understanding of the happiness of life is mostly not the same.In the process of ritual rendering,the processes and steps presented are similar,in other words,they may lack of creativity in performance.The sense of ritual plays a negative role on creativity,which is the main assumption of this study.Through the design of four experiments and extensive collection of valid data,the four studies explore the main function of ritual sense on creativity,and explore the inner mechanism of restraint perception as the mediator between the two and explore the two factors of power perception and construal level as two moderators variables,which build the complete indication of the mechanism.About the analysis method,using spss analysis software,using variance analysis,independent T-test and process model to verify the four hypotheses proposed by the study.In a theoretical sense,the cross-cutting research ritual and creativity in this study complements the current two theoretical studies,and in practice,provides site-specific business promotion and target user-specific setting for a specific product guidance.