Research On Operation Management System Of A Real Estate Company

After years of development,China's real estate industry has entered the post-Silver Age from the golden age.The industry is increasingly fiercely competitive and profit margins are gradually declining.Various development companies are actively exploring new operating models,gradually strengthening their operations management,and starting to demand management benefits.Under the “new normal”,the domestic economy has not changed its momentum of continuous improvement,but its growth rate has changed from high-speed growth to high-speed growth.At the same time,the domestic economic structure and industrial structure have also entered a new stage of upgrading and transformation.In this context,the government has developed new policies to influence the real estate market,and has made adjustments to existing related policies,which has promoted continuous optimization of the development environment and development conditions of domestic real estate companies.The most prominent feature of the real estate construction industry is that it can drive the industrial chain,guide economic growth,and have certain risk features.These characteristics are more prominent in the development,construction,operation,and management of real estate projects.The real estate company's construction of the operation and management system shall be based on the company's organization,processes,and systems,etc.,and shall be comprehensively designed,and shall be systematically planned in accordance with the relevant experience of domestic benchmark real estate companies.Based on the basic theories of operations management and strategic management,this paper analyzes the impact of market changes in the real estate industry on operations management and the future direction of the real estate market driven by national policies,combined with the current deficiencies in the operation and management of A real estate companys.Constraints framework,proposes a set of solutions that meet the company's strategic development and operation management system.To construct the operation and management system of A real estate company is the basic organizational guarantee for its future strategic development.The first priority at the strategic level is to formulate the strategic positioning of the company's development.A real estate company through the in-depth study,supplemented by the SWOT analysis method to the its current threats,disadvantages,overall advantages and development opportunities based on the determination of A real estate company can continue to develop the strategic positioning.In the construction of A real estate organization design,we must not only take the basic principles of overall and local breakthroughs,but also consider the basic influencing factors of organizational structure design.First of all,A real estate company in the process of operation and management to do a good job of convergence between the various owners,to grasp the existence of mutual influence between the various businesses,and the internal division of functions of real estate companies is the basic structure of the company's operation and management structure.In addition,the process of building and designing A real estate company owners is based on the value chain theory,mainly from the auxiliary activities of real estate companies in normal operation,such as infrastructure construction,human resources,etc.,considering the basic activities of real estate company construction,such as project development project to property analysis of the whole process of service.Finally,put forward the framework,operation steps and safeguard measures for the operation and management system of the company.