Financial Impact Analysis Of JMEI Premium US IPO Listing

The rise of China's e-commerce enterprises has expanded the scale of China's e-commerce market.Therefore,China's e-commerce enterprises began to try various financing methods.With the successful listing of McColin,Alibaba,Jingdong and other e-commerce giants in the United States,domestic e-commerce platforms are gradually favored by overseas capital and valuations are rising.Short-term interests into the U.S.capital market attract a large number of Chinese e-commerce enterprises.However,many years after the listing,Chinese e-commerce enterprises begin to suffer heavy casualties.Therefore,as the first US-listed cosmetics e-commerce company in China,JMEI's rapid expansion in recent years and the difficulties it faces are related to the US-listed companies closely.This thesis takes the listing of JMEI as a case study.In the course of the study,the motivation of JMEI's listing and its financial impact after listing are analyzed by using the methods of literature,case analysis,comparative analysis,factor analysis and DuPont analysis.This thesis mainly uses the typical case of JMEI's listing as a breakthrough,studies the motivation of Chinese e-commerce enterprises listing in the United States,analyses the influencing factors of Jumei Youpin's listing in the United States and its financial impact after listing,and finds out the existing problems.Finally,it puts forward relevant suggestions for JMEI,the main enterprise of the case.Through research and analysis,China's e-commerce enterprises listed in the United States are related to macro-policy reasons,corporate interests and governance needs.In view of the problems existing after the listing of JJMEI Stock,this thesis puts forward several suggestions: Firstly,to improve the main business ability,rational cross-border investment,improve capital structure and improve the efficiency of enterprise operation;Secondly,to strengthen communication and rebuild the image of the enterprise and restore the confidence of the enterprise;Thirdly,to be cautious in listing,to rationally deal with the privatization problems encountered in the process of listing,before listing.Sufficient preparation is needed.