Research On Financial Performance Evaluation Of Cloud Computing Listed Companies

The rapid development of the interest revolution has spawned the development and integration of big data,cloud computing,Internet of Things,artificial intelligence and other technologies at all levels of the economy and society.The prosperity of the information economy has become an important indicator of the strength of the country.As a highly deterministic growth industry in China in the next decade,the cloud computing industry is highly valued by the state and the government.This paper selects the research object as a listed company in the cloud computing industry,explores and constructs a quantitative evaluation system based on data envelopment analysis method,and selects a representative cloud computing enterprise 35.com,specifically analyzes and evaluates the financial performance of the company.This paper selects the indicators that represent the financial performance of enterprises in the traditional sense from the four aspects of solvency,operational ability,profitability and growth ability.It also considers the industry characteristics of listed companies in cloud computing,and takes into account the relevant indicators of R&D capabilities.Taking the relevant indicators of research and development capabilities into consideration,the cash flow ratio,asset-liability ratio,accounts receivable turnover rate,and R&D investment intensity are selected as input indicators,and the return on net assets,net profit growth rate,and technology asset ratio are output indicators.The dimension data is dimensionless.Then,using the variable-weight DEA model,the financial performance of 45 listed companies in China's cloud computing industry was measured and evaluated in 2013-2017,and the comprehensive efficiency,pure technical efficiency and scale efficiency were obtained.Combined with 35.com to conduct case studies,explore ways to improve the level of financial performance.The research shows that the overall efficiency of financial performance of listed companies in cloud computing in 2013-2017 shows a slight downward trend,which may be related to the current business market and investment environment overheating,and the output lag caused by technology investment;the overall output capacity is acceptable,and The amount of input redundancy is slightly more than the number of under-produced samples,indicating that cloud computing listed companies should pay more attention to the company's solvency,operational capacity and R&D investment,adjust the capital structure,improve the level of management and the efficiency of R&D investment.Adapt it to the company's development.Among the 45 companies in the same industry,the efficiency ranking of the company is located in the middle and lower reaches,which is a stage of diminishing returns,prompting managers to moderately control the scale and avoid excessive expansion;there are redundancy in the two input indicators of cash flow ratio and accounts receivable turnover rate,which are on the return on net assets,net profit growth rate and technical asset ratio.There is insufficient output.It is recommended that enterprises should pay attention to the cash flow situation,shorten the collection period of accounts receivable,improve the quality and level of profit,and improve the efficiency of research and development and the conversion rate of technological achievements.