Research On Financing Mode Under The Condition Of Tightening Financing Policy Of Real Estate Industry

Real estate enterprises are the pillar industries of China’s economy,and their development has far-reaching impact on the quality of life of the people and the stability of the social and economic order.Since the 1990 s,China’s real estate industry has started a period of rapid development.In the early stage of real estate development,it relied on a single financing model to obtain development funds.Due to its extremely high profit margin,the problem has not been exposed for a while,but this situation It is worthy of the real estate industry’s vigilance.In the future development of housing enterprises,if this single financing model is not adjusted and changed,it will even cause damage to the national economic order.In the past ten years,China has also paid great attention to the real estate industry.In order to promote the establishment of a sound financial system in the real estate industry,the government has continuously introduced control policies to control the investment,financing and sales of the real estate industry,which has made the real estate industry in China continue to develop.At the same time,it also faces challenges,and the key to promoting the healthy and stable development of the real estate industry lies in solving the financing problem.In recent years,the development trend of the real estate industry has been stabilized,the profit margin has shrunk,and the government’s series of regulation and control policies have made the financing channels fully tightened,while the real estate industry is a capital-intensive industry,which undoubtedly intensified real estate.The enterprise capital chain breaks down,so real estate companies should actively seek new financing channels,adjust their capital structure,and build a reasonable financing model to reduce financing costs and financing risks.Firstly,this paper sorts out the theoretical basis and research results of real estate enterprise financing by reading a large amount of literature,and then explains the development status of various financing channels of real estate industry through the combing of real estate industry regulation and control policies,and briefly analyzes the existing financing of real estate enterprises.The problems of the model and financing model raise new ideas for constructing financing models.Next,this paper selects Vanke Group,a leading real estate company,as a research case.Vanke Group not only uses a variety of financing methods for financing,but also has a relatively well-developed financing structure.It has always been a model for everyone to follow in the industry.In order to adapt to the changes in the policy,Vanke is constantly adjusting its own financing model,and through the comprehensive analysis of Vanke’s financing situation,summed up the advantages and disadvantages of its financing model.Finally,the conclusions and suggestions are put forward.It is hoped that through the research of this paper,the construction methods and the problems that should be paid attention to in the real estate enterprises under the tightening of financing policies are discussed.