Study On Tourism Competitiveness Of Luanchuan County In Henan Province

With the introduction of a series of national policies,such as the new model of "all-for-one tourism" and the construction of "ecological civilization",county tourism has developed rapidly and quickly become a tourist destination for metropolitan people to seek relaxation,leisure and comfortable lifestyle.Luanchuan county,guided by tourism,revitalized the county economy and promoted the optimization and upgrading of industrial structure through market-oriented operation and industrialization development in 2002."Luanchuan Model" was called "the three major models" of national tourism in 2005.Luanchuan county Government put forward a new concept of " The panorama of Luanchuan " in 2013.Luanchuan county,Henan Province,was selected as the first national demonstration county of ecological civilization in 2018.Therefore,this paper takes Luanchuan county,Luoyang city,Henan Province as the research object,and scientifically grasps the characteristics and problems of tourism development in Luanchuan county,which has a strong practical significance and demonstration role.Firstly,on the basis of existing research,this paper defines the concepts of tourism competitiveness,and combs the relevant theories and research progress at home and abroad.Then it introduces Luanchuan county's geographical location,administrative divisions,tourism development model and status quo,and carries out qualitative analysis of Luanchuan county's tourism competitiveness based on SWOT model.Secondly,combined with the relevant theories and models of tourism competitiveness at home and abroad,the evaluation index system of tourism competitiveness is established by selecting 9 secondary indicators and 22 tertiary indicators from three aspects: core competitiveness,basic support ability and environmental support ability.The evaluation index system of tourism competitiveness is empowered by the entropy method,and the competitiveness comprehensive evaluation method and obstacle degree model are used to evaluate the competitiveness of rural tourism.Thirdly,this paper compares Luanchuan county with other county-level cities(Xiuwu county,Dengfeng city,Huixian county)which have better tourism development in Henan Province,and makes a longitudinal analysis of Luanchuan county's tourism competitiveness from 2008 to 2017.Finally,the obstacle degree model is used to analyze and summarize the obstacle factors of tourism competitiveness improvement in Luanchuan county from 2008 to 2017.The research shows that Luanchuan county's tourism competitiveness is in the middle level among the four counties(cities)on the spatial scale,which is far behind Dengfeng City,but far ahead of Xiuwu county and Huixian county;In terms of time scale,Luanchuan county's tourism competitiveness has been steadily increasing in the past ten years from 2008 to 2017,with a relatively rapid development rate.Among them,the growth rate of 2008-2012 is relatively small and the development rate is relatively slow;the growth rate of 2013-2017 is relatively large and the development rate is relatively fast.The main problems affecting the improvement of tourism competitiveness in Luanchuan county are low consumption level,unobstructed transportation network,imperfect reception facilities,destruction of ecological environment and low-level brand marketing.According to the actual situation of Luanchuan county,the following countermeasures are put forward: stimulating tourism consumption.Constructing transportation network system;perfecting reception facilities;speeding up the pace of ecological restoration;innovating marketing mode.Finally,based on the results of the previous study,the ways to enhance the tourism competitiveness in Luanchuan county are as follows: to implement the new model of “Large Luanchuan”;to divide Luanchuan county's rural tourism space into five functional areas: core tourism area,sub-core leisure area,western alpine resort area,northern commodity development area and Eastern Agricultural Tourism area;to implement the new model;It can be used in five functional areas.With a view to improving the tourism competitiveness in Luanchuan county,Luanchuan county will become a holiday paradise for tourists from all directions,a happy home for Luanchuan people,and a world resort for tourism.