Agricultural Bank OY Branch Intelligent POS Marketing Strategy Improvement

Mobile communication and the Internet are different products of the world's information age.In the process of their independent development,as the PC Internet market becomes saturated and information technology matures,people's demand for information transmission gradually increases.The Internet came into being.Mobile Internet quickly occupied most of the market with its convenient and fast features.Mobile payment derived from mobile internet is also inciting the status of traditional payment.The emergence of mobile payment has made us think about the change of POS payment.Traditional POS payment can no longer meet the needs of the times.How to combine smart POS with the era of mobile internet is our urgent goal.The change of the times is both an opportunity and a challenge for enterprises.The Agricultural Bank of China OY Sub-branch needs to seize the opportunity and be brave in the new era.This paper takes the intelligent POS business of ABC branch of ABC as the research object,focuses on the change from marketing concept to focus on research,takes the background of mobile internet era as an opportunity,breaks the traditional marketing mode,and proposes the improvement of intelligent POS marketing strategy of ABC branch of ABC.Through the empirical analysis method,comparative analysis method,information research method,experience summarization method and other research methods as the research basis,the traditional 4P marketing theory is used to combine the marketing strategy with the customer demand and the characteristics of the mobile internet era.According to the theoretical basis,Based on the design basis of the strategic basis and the basis of practice,the marketing strategy of the chain relationship is developed:the "two micro-shake" of the customer group is expanded from the media marketing strategy,the"positive energy" emotional marketing strategy to deepen the customer's feelings,and the"perceived customer perception" "Scene" "marketing strategy","one-stop" service marketing strategy to shorten customer distance,"all-channel" Internet marketing strategy to meet customer needs,and big data "fission" marketing strategy to drive customers to share.It is hoped that through the improvement of the intelligent POS marketing strategy studied in this paper,it will provide reference and practical reference for the development of intelligent POS business in the financial industry.