Research On Marketing Strategy Of D Company Transmission Parts

Among many industrial products enterprises,there is a company focused on transmission parts,which is D company.D Company is a well-known global brand of mechanical transmission products,headquartered in Arlington,Texas,USA.Specializing in the development,production and sales of mechanical transmission products.After more than 50 years of continuous development,it has become the leading enterprise of mechanical transmission products in the United States and even the world,and its product standards have become industry standards.Firstly,this paper expounds the relevant theories of marketing strategy,including 4P and 4C marketing theory,and summarizes the industry of D company.Then,it introduces the internal and external environment of D company.Through PEST and SWOT tools,it combines the company's financial management,human resources,management and marketing capabilities to analyze the problems existing in marketing strategy,and based on this research and put forward the application.Finally,according to D company's price strategy,product strategy,channel strategy and promotion strategy,combined with market service based on customer demand,we can expect to achieve the results of sales volume improvement and profit growth.