Research On Return Strategy Under The Condition Of Component Goods Resale

With the increasing popularity of online sales in the retail industry,consumers are enjoying many conveniences brought by online mode.At the same time,consumers may face additional return costs because they can not really perceive the goods before online shopping,which will also lead retailers to bear a large amount of return costs.Under the B2 C model,retailers tend to provide relaxed return policies to stimulate consumption,and the convenience of return makes the e-commerce market have a higher return rate,and most of these returns are returned goods as a whole.In real life,merchandise exists in two forms: single merchandise and combined merchandise.However,at present,the return of merchandise seldom takes into account the existing form of merchandise,and the return of whole merchandise is adopted,which causes certain cost and efficiency losses under the background of high return cost and high return rate.On the basis of studying the relevant literature on B2 C returns,this paper proposes that different returns can be adopted according to the existing form of commodities,that is,defect-free partial returns can be used for combined commodities,thus providing an effective return processing mode for retailers.Based on a two-level supply chain consisting of a retailer and a manufacturer,this paper expounds the realizability and significance of partial return by using the return process of partial return and whole return,the analysis of advantages and disadvantages and retail profit.On this basis,this paper focuses on the refund amount of part of the returned goods.The optimal refund amount of part of the returned goods is determined by using the profit function model of the retailer’s second sale of parts goods.After that,this paper proposes three return channels: Return to Retailer Sale(RRS),Return to Manufacturer Retail(MRS)and Return to Manufacturer Direct Sale(MDS).The optimal product pricing and wholesale price are solved by the profit model of retailer and manufacturer under three channels.Finally,we use MATLAB to carry out numerical analysis to analyze the influence of some parameters on the optimal solution,retailer’s profit and manufacturer’s profit,and compare the pricing and profit size under the three channels,and discuss the key parameters in combination with the actual situation,so as to help retailers make strategic decisions.The research results show that when the selling product belongs to the combined commodity form,partial returns can be realized and considerable profits can be obtained,and for the returned parts,the retailer can determine the expected profits from the second sale of the part according to some parameters,and then get the optimal amount of refunds paid for the part;The manufacturer can make the maximum profit under the return strategy of the manufacturer’s retail sales(MRS),while the manufacturer can make the maximum profit when the goods are returned to the retailer’s sales(RRS).