| As one of the three carriages of the financial industry,the insurance industry has received rare development opportunities in the 13 th five-year plan,but also faces severe management challenges.However,during the period of great development,there are still many insurance companies,such as some newly entered insurance market companies failed to achieve profits,or even suffered serious losses.How to ensure the realization of budget control objectives at all levels is an important guarantee for the profitability of insurance companies.The budget management of TB insurance company Guangdong branch is an attempt of budget management innovation in the insurance industry.It gradually optimizes the budget management level of individual channels for TB insurance company and achieves the control objectives of each channel through internal optimization and professional management of each channel.This article selects the TB case of Guangdong branch of an insurance company as the research object,TB insurance company Guangdong branch using the points and channels of budget management in the form of all the contents and achievements of the internal data from 2014 to 2018 as the research foundation,explore the budget management mode of if through channels,improve the level of the budget management of insurance company,achieve the company’s budget control at the provincial level,because the insurance companies realize the goal of control is the important guarantee of profit,reason this case has a certain academic value and practice significance.The main contents of this paper are divided into the following four parts: chapter 1 introduction,which introduces the background and significance of the topic selection,literature research at home and abroad,literature review,theoretical framework and research methods,etc.The second chapter introduces TB insurance company’s operation status,organizational structure,reasons for the implementation of the new budget management mode and the characteristics of budget management.The third chapter is case analysis,which mainly analyzes and verifies the status of sub-channel budget control,factors affecting the achievement of budget control goals and performance evaluation system.The fourth chapter is the enlightenment of the case,which elaborates the enlightenment of insurance companies’ application of sub-channel budget management from the aspects of budget preparation,budget process control and the company’s performance evaluation system.Through the case study of TB insurance company,this paper can draw the following conclusions :(1)financial personnel should improve their professional level.(2)curb the negative impact of budget slack caused by information asymmetry.(3)paying attention to the weight of budget control indicators in performance appraisal is conducive to achieving the company’s management and control objectives.(4)sub-channel budget management can partially optimize the budget management level of insurance companiesTo sum up,although TB insurance company’s budget management is still need to perfect,but to have distribution channels for the subdivision of the budget management method to improve the level of insurance company budget management,realize the goal of management control and promote the fine management has positive significance,in this case study for other insurance company has certain reference function on the budget management. |
