A Business Plan Of G Company's Blockchain Financial Technology Project

Block chains,big data,cloud computing,artificial intelligence and other technologies have rapidly impacted the traditional financial industry and led the innovation of financial business,which has enabled financial technology companies to develop rapidly.Block chain technology,with its own financial attribute,plays an important role in rebuilding trust and becomes one of the important opportunities for innovation of financial science and technology business.In the subdivision of financial lending business,supply chain finance business has many participants,complex supply chain process and numerous information data,so the development of supply chain finance business is limited by the problems of information islands and information asymmetry.The application of new block chain technology in supply chain finance can greatly reduce the cost of trust.By removing the credit endorsement of central institutions,it can play the role of de-centralization and de-credit intermediary,help the financial business of supply chain to innovate and break through,and win the favor of financial institutions.It has broad market prospects.In this context,the business plan first introduces the basic situation of the project,and describes the product plan,business model and product planning.Firstly,the market prospects are analyzed.Based on the good market prospects,the financial technology platform of supply chain centered on block chain is defined as the core product.The corresponding product design,R&D route are formulated,and the basic business model and profit point are defined by comparing competitors.The market environment of the project is analyzed by using PEST model and SWOT respectively.The macro environment and internal and external environment are analyzed,and the project positioning is made clear to seize the opportunity of block chain in financial science and technology.By investigating the basic situation of market segmentation,including financial technology market and financial market of small and medium-sized micro-supply chains,using advanced management concepts for reference,the market demand is comprehensively analyzed and the customer group positioning of the project is carried out,the target market and user portrait are determined,the marketing mix strategy is designed,and the marketing plan with different emphases is implemented in different stages of the project,which ultimately becomes the section of block chain finance.The goal of a technical leader.On the basis of clear positioning,human resource strategy is formulated by using human resource management theory,appropriate organizational structure is set up to complete the construction of R&D team,and effective performance management and incentive mechanism is established.At the same time,it makes financial forecast of income and cost,evaluates the investment income of the project,and analyses the feasibility of the project by analyzing the cash flow.Finally,it makes an analysis of all kinds of risks that may be faced in the construction and operation of the project and formulates effective countermeasures.In short,through the analysis of business model and financial indicators,it is concluded that G company block chain financial science and technology business project has strong feasibility,high return on investment,and is a project with broad market prospects and controllable risks.