Research On Stock Valuation Of Huatai Securities Co.,Ltd. Based On EVA Model

At present,there are many methods of value assessment,including the traditional method of value assessment and EVA method,which involve rich theoretical and practical methods.This paper is based on the enterprise value evaluation of Huatai Securities by EVA method.Compared with the traditional value evaluation method,the value of EVA method is closer to the real value,so as to better evaluate the company,and provide more effective investment reference for investors.At the same time,it can solve the conflict of interests between the company's management and shareholders,promote the company's long-term development and improve the public.The future value of the Division.In the part of theoretical description,this paper firstly compares the differences between the traditional value evaluation method and EVA method,and concludes that compared with the traditional enterprise value evaluation method,EVA method can extract the financial data of the company more accurately and effectively,and evaluate the enterprise value,which has advantages in both scientificity and accuracy.Secondly,it introduces various accounting adjustments in the application of EVA method.Finally,it constructs the model of value evaluation of EVA method.In the case analysis stage,we use the EVA model to evaluate the value of Huatai Securities Company.Firstly,it gives a general introduction and summary of Huatai Securities.Then it makes an analysis and summary of various financial data of Huatai Securities.Then it calculates the EVA value of Huatai Securities in the last five years by using historical data.In the specific evaluation stage,this paper uses all the methods of the three stages,then compares and analyses the results,and finally estimates the evaluation results.This paper uses EVA method to evaluate the value of Huatai Securities Company,and finds that there are some limitations in the valuation of EVA method,mainly due to subjective factors,not considering non-financial data and accounting data distortion.In view of these situations,some optimization suggestions are put forward for EVA method,including scenario analysis method and balanced scorecard method.