Research On The Optimization Of Marketing Strategy Of BZT Real Estate Agent Company

In recent years,the real estate industry shows a rapid development trend,the demand of the industry is gradually diversified,especially the activity of the commercial housing market is further enhanced,and the real estate service industry is also rising and maturing,and the industry competition is becoming more and more fierce.In order to improve the level of agency service and win more markets,we have to improve the marketing model,especially the innovation of marketing strategy.At present,the management mode of real estate agency is difficult to keep up with the needs of the development of the industry,so the innovation of marketing technology and mode is imperative.Based on the theory of service marketing and the current marketing mode of agency service organization,this research combs and discusses the system structure,operation mode and sales mode of agency company.Research on the marketing strategy of real estate agent company.The main content of this paper is divided into six parts:one is to introduce the related concepts of real estate marketing and the current situation of real estate marketing theory;the other is to sort out the existing marketing mode of BZT Company and point out the related problems;The third is to analyze the current marketing environment of BZT Company in detail;the fourth is to introduce the marketing strategy optimization war of BZT Company.Five is to introduce the BZT Company's marketing strategy optimization combination;the sixth is to introduce the company's marketing strategy optimization scheme implementation protection measures.