Research On The Personal Financial Business Marketing Strategy Of China Construction Bank A Branch Under The Background Of Big Data

In the context of modern rapid development of Internet technology,all kinds of financial network platform,P2 P network credit platform,and social media platforms have sprung up blossom everywhere,plus the interest rate marketization in our country,the financial disintermediation process speed up,makes the commercial bank deposit business shrinking,the traditional rely on physical network fading loan business,personal finance business is experiencing an unprecedented great change,the traditional marketing mode for the center with product will soon be eliminated by the market,customer as the center of the instead of on the basis of the strength of science and technology outstanding humanities concern precision marketing.Under the background of big data,the personal financial business of commercial Banks,has not only sell gold products is so simple and extensive pattern,but to rely on the analysis of the large data of the Internet,instant communication,to form product innovation,through various channels,the multi-dimensional vertical marketing,pay attention to combining the development of new customers and maintain old customer marketing,pay attention to the combination of online and offline,analyze customer behavior,to provide customers with a full range of financial services.This paper analyzes the marketing environment of China construction bank A branch through SWOT analysis,and then makes A detailed analysis and constructive Suggestions on product marketing strategy,channel sales strategy,price strategy and promotion strategy of A branch through 4Ps analysis.Through 4Cs marketing theory,this paper analyzes and studies the marketing of individual funds of branch A for customers,costs,communication and convenient services,and finally obtains reasonable marketing Suggestions.