Research On The Performance Management Of Agricultural Products Logistics And Distribution Under The Backgroud Of Industrial Integration

Agriculture is very important in China,and plays a vital role in promoting the development of national economy.At present,China's agricultural development has changed the traditional production bottlenecks,limiting the main direction of agricultural development has changed to the field of agricultural circulation.Gansu is a major agricultural province in the inland areas of China,Lanzhou City,Gansu province is a core economic circle,over the years,the region's agricultural economy is mainly scattered small-scale peasant economy,have not developed transport and logistics and other external environment constraints,the agricultural industry of Lanzhou has formed focused on production and circulation characteristics of contempt.From the beginning of the last century,computer technology and information technology has made a breakthrough in the science and technology application in all walks of life,to promote the development of information technology,but also promote the integration of industry,agriculture and information technology,this integration makes the agricultural production of our country began to get rid of the traditional planned economy limit.At the same time,countries are planning to reform the logistics system of agricultural products,through the organic combination of agricultural circulation in production,processing,sales,service and other circulation steps of the agricultural economy,formed a relatively complete set of industrial chain,to accelerate the integration of agricultural industry.From the perspective of fusion effect,many areas of our country there are new weather similar ecological agriculture,tourism agriculture,digital agriculture and agricultural development,the agricultural integration under the background of the new development of modern ecological agriculture in China has played a positive role in promoting,but also for all regions of the farmers' income growth created a lot of opportunities.Agricultural products have the characteristics of perishable,difficult to transport,especially the delivery of some vegetables and fresh agricultural products fresh from the production source to the special difficulties in the hands of consumers,which determines the characteristics of agricultural products and general merchandise logistics in storage,transport and handling are quite different.How to carry out logistics distribution with high quality has positive theoretical and practical significance for ensuring the safety of agricultural product quality,reducing the loss of logistics and reducing the cost of products,so as to maximize the economic and social benefits of agricultural products.In the context of the integration of agricultural industry,the continuous improvement of the logistics of agricultural products requires the effective performance of all aspects of the logistics distribution of the entire agricultural products.The logistics and distribution of agricultural products by Lanzhou city as a starting point,through to the agricultural industry under the background of the integration,expounds the theoretical basis of the agricultural products logistics and distribution logistics performance of agricultural products at home and abroad,through the SWTO analysis of the agricultural industry integration status of Lanzhou agricultural products logistics distribution under the background,the main problems of logistics in Lanzhou city the distribution of regional logistics infrastructure is backward,weak comprehensive quality problems such as low level of automation of logistics information,distribution of the subject,combining with the particularity of these problems and the agricultural products logistics and distribution,established a set of agricultural product logistics evaluation index system,using Matlab software to calculate the weights of each index,finally by using the fuzzy analysis method of logistics distribution of agricultural products in Lanzhou city for empirical research,based on the combination of Lanzhou City The present situation of agricultural products logistics and distribution put forward a series of suggestions for improvement.