Research On Supply Chain Model Of Fresh Agricultural Products Under The New Retail Background

Under the influence of the new retail model,Many entities and network e-commerce companies have begun to explore the combination of online and offline sales model,and establish a dedicated logistics channel.In the changing market environment,how domestic small and medium-sized chain companies can explore the sales patterns of online and offline offline logistics and change their own business development methods are the current research hotspots for new retail.For the sales of fresh agricultural products,more farmers now use the e-commerce sales model,which can not only cover more consumer groups,but also reduce circulation and increase product revenue.However,in order to ensure that consumers receive satisfactory agricultural products,it is necessary to establish offline stores to provide consumers with product experience services.At the same time,the establishment of offline stores can obtain a stable customer base and provide dedicated offline product distribution services.The current new retail sales model enables the connection between online sales and offline stores,and builds a business platform to provide consumers with a better service experience.At the time of consumption,consumers can purchase the required products through the online platform,and at the same time,they can go to the offline store to experience or pick up the purchased products.This new retail model can expand the customer base for fresh produce e-commerce providers,while providing consumers with a more satisfying shopping experience and ensuring the quality of purchased products.Based on the above background,based on the previous research,the paper discusses the logistics supply chain model of new retail fresh produce from the perspective of the previous research,proposes a new retail model for fresh agricultural products,requires the establishment of a complete supply chain,and proposes specific Suggestions.