| In recent years,with the advancement of urbanization and agricultural modernization,and urban market gradually saturated,e-commerce platform development to rural development has become the inevitable trend,is also under the background of new countryside and rural development and the importance of structural reforms to boost agricultural supply side policies and methods.The construction of rural e-commerce platform needs to take into account relevant factors in many aspects.No matter the construction plate or the construction mode.Rural logistics as an important basis of agricultural production,residents live service,to promote the booming of agricultural modernization,to help lower the agricultural materials’ costs,ensure the quality standard of agricultural products,and promote China’s agricultural competitiveness,to assure the safety and convenience of residents’ food and has very important significance.According to the history of logistics of domestic and overseas,it is an irresistible trend that the integration of logistics and e-commerce.There are three aspects mentioned in the thesis:(1)Calculate the market demand and developing situation of rural logistics and e-commerce business,on the basis of the theory summary,and get basic information and data about the rural e-commerce platform construction and rural development present situation of electronic business logistics.Combine with the business model and status analysis and then start the research.(2)Query based on Jiayu district as an example,firstly,data collection and status survey are adopted.Collect various related policies,rural roads,rural economy,village and town layout,resident structure and e-commerce requirements,logistics capacity and traffic volume,etc.According to the relevant information of Jiayu to understand the construction situation of local logistics station and information construction.Especially rural logistics station which can transportation of goods and transfer station.(3)Finally,forecast the effect of the integration pattern in jiayu include the effect of rural economic development,the need of agricultural products and overall progress;the focus is on existing problems of rural e-commerce platform.How to solve these problems that the answer what we looking for.Through the domestic rural e-commerce business and road transport capacity and traffic analysis for changing the traditional habits of consumption of permanent residents and to encourage new operators to carry out the electronic commerce behavior.Government should encourage rural e-commerce business,to change the consumption custom of people,to put forward the rural e-commerce logistics and the road transportation integration development direction,innovation of logistics with green,efficient and sustainable development of logistics transport integration business model. |