Research On Innovation Of Customer Service Management In China's Property Insurance Companies Under The Background Of "Internet Plus"

With the popularity and development of the Internet era,the entire society is witnessing an unprecedented major change.The Internet economy is evolving people's cognition from technical cognition to social cognition.As the government promotes “Internet+” technology and the application of emerging technologies such as big data and cloud computing,the financial industry in the Internet era has entered an unprecedented golden age of development,which has also brought unprecedented opportunities and challenges to the operation and development of the insurance industry.China's insurance industry under the Internet era should adhere to the development trend of Internet finance,fully combine modern technology with insurance,and establish a company image with professional and convenient service skills,playing a significant role as the social stabilizer.With the fierce market competition,the competition for homogenization of property insurance products has intensified,and the price advantage of traditional property products is gradually being compressed.The property insurance company,as a large-scale integrated financial industry,its customer service has evolved into a key factor limiting the development of property insurance.The quality and level of customer service determine the survival of a company.With the development of the Internet economy,the way of providing insurance products and services in traditional companies will be completely changed.Fragmented insurance demand and diversified sales channels,more convenient and faster provision of insurance value-added services,all have brought new vitality to the development of the traditional property insurance industry,and also provided a broader development prospect for the development of the entire property insurance industry.From the perspective of the trend of Internet economic development,the application of modern technology to break through the traditional concept and to meet the innovative changes in customer service management under the Internet economy has become the inseparable way to the development of china property insurance companies.This paper mainly uses the methods of literature analysis,induction,deduction and example verification.First of all,put forward the question,introduced the research background and significance,research ideas and methods as well as the current research situation at home and abroad,analyzed the current situation and problems of customer service management of China's property insurance companies,including insufficient customer service management ability,imperfect customer relationship management,general customer service experience,gaps in customer perception,insufficient service to uninsured customers and imperfect customer service interaction platform of China's property insurance companies.Secondly,through the analysis of the environment faced by the customer service management of China's property insurance companies under the background of internet plus,the basic ideas and modes of customer service management innovation of China's property insurance companies are obtained,and the safeguard measures of customer service management innovation are put forward,including strengthening the promotion of basic services,enrich value-added services and enhance customer perception,elevating the innovation of customer service management to the strategic height of enterprise development,enhancing the service innovation ability of employees,applying modern science and technology,actively connecting with the Internet,etc.Finally,the customer service management innovation of China Life Insurance Beijing Branch is taken as an example to illustrate,summarize and prospect.