Financial Literacy For The Allocation Of Family Financial Management Products Affect The Study

With the continuous development of financial market,all kinds of financial services products also presents the development of blowout,more and more families choose financial products,including bank finance,brokerage collection of financial management and trust,etc.With the increasing of financial products and the increasing demand of people for financial management allocation,consumers increasingly need a good level of financial literacy to make correct allocation decisions.Financial literacy as a consumer financial research in recent years a new field,not only represent the level of financial knowledge,and consumer management,financial resources,realize the correct financial decisions of important factor.This paper focuses on the influence of financial literacy and household financial products allocation.In this paper,China's consumer financial literacy level and the actual status of the family financial product configuration is analyzed,according to the empirical analysis of the sample data,studies the financial literacy to me the family financial services on the configuration of the product.The first part introduces the background,purpose and significance of this paper.In the second part,the related theories and literature foundation of financial literacy and household financial asset allocation are sorted out.The third part,on China's financial literacy and financial products market development and family financial product configuration is analyzed,according to the sample data analysis of the correlation between the two.The fourth part is an empirical study on the sample data.With the help of the model,the specific influence of financial literacy on the allocation of household financial products is analyzed.The empirical results show that financial literacy has a significant impact on the allocation of household financial assets and the choice of financial behavior.The fifth part,based on the empirical results,puts forward Suggestions and measures from three aspects: family,financial intermediary and government.