Analysis On Leisure Agriculture Competitiveness In Daxin County Of Chongzuo City

Daxin county is rich in agricultural tourism resources,such as cultural and historical sites,diverse architectural styles,colorful cultural festival activities,and unique intermountain basin scenery surrounded by mountains of various sizes.The tourist source market is huge,the transportation superiority is obvious,among which the Ming-shi pastoral scenic spot also has the high popularity in the domestic.However,compared with other famous tourist attractions in China,leisure agriculture in Daxin county has many problems in infrastructure construction,management and supporting services,policy support and unified planning,product development and other aspects,which seriously affect its competitiveness in the domestic tourism market.This paper adopts literature research,field study,questionnaires and other methods of big hsin-hsien leisure agriculture development present situation and Ming-shi the management pattern of rural scenic spots,tourist satisfaction and so on to conduct a comprehensive investigation,and using the method of factor analysis and IPA analysis,on ming-shi rural leisure scenic tourist satisfaction and its competitiveness analysis,found that the existence of:(1)the source market is unstable;(2)the innovation driving force of the park is insufficient,failing to bring forth new things by combining with local traditional culture;(3)the number and overall quality of employees are low;(4)weak marketing methods;(5)insufficient exploitation and utilization of natural resources;(6)the park has fewer facilities and other major problems.In view of the existing problems,this paper puts forward:(1)strengthen the government leadership,strengthen the institutionalization,standardized management;(2)maintain rational development of resources and strengthen characteristic construction;(3)adjust marketing methods,create experience themes,elaborate experience services,attach importance to the development of tourist souvenirs,the industrialization of leisure agriculture,and the marketing stratesgy of leisure agriculture;(4)further improve the service level;(5)to further strengthen the leisure agricultural tourism service facilities and environmental construction;(6)actively create leisure agriculture brand and pay attention to the publicity effect of the brand:(7)deeply explore agricultural festival activities;(8)Suggestions on increasing cooperation with films and TV series.