Research On Investment Selection And Post-investment Management Of Start-ups By Angel Investors

For start-ups,angel investors can solve the financing difficulties tney face to a certain extent,which is an ideal way to source their funds.Therefore,angel investment is an important complement to early-stage financing for start-ups.However,due to the small scale and high degree of uncertainty of the start-ups,angel investors face the dilemma of high risk and high failure rate when investing in them.At the same time,many angel investors did not make good investment choices and post-investment management when investing in start-ups.which also led to the widespread social phenomenon of angel investment with high failure rates.This paper discusses the importance of the key factors that angel investors pay attention to when investing in start-ups from the five aspects of founders,teams,markets,customers and products of start-ups,and illustrates the angel investors’choice of start-ups from the five aspects with a typical case and reasonable valuation of start-ups.After the startups complete their investment choices,angel investors are very important to the post-investment management of start-ups.Based on the factors and importance of angel investors’investment choices for start-ups,the post-investment management methods of start-ups are proposed to improve the operating efficiency of start-ups.On this basis,taking M angel investor’s investment choice and post-investment management of Q start-up as an example,from the perspective of practice,M angel investor’s investment choice and post-investment management of Q start-up is elaborated.To a certain extent,it demonstrates the feasibility of angel investors’investment choices and post-investment management for start-ups,with a view to reducing the risk of angel investors.Through discussion and case analysis,it is concluded that angel investors must conduct strong investment analysis when investing in start-ups and do a good job in post-investment management after completing investment choices,which will help to fundamentally reduce their investment risks and improve its investment success rate and return on investment.This paper combines specific case analysis to explain in detail the elements that angel investors pay attention to when investing in start-ups and the post-investment management methods of start-ups.It shows that angel investors’successful investment are guaranteed by their investment choices and post-investment management for start-ups.Angel investors should choose from five aspects of the founders,teams,markets,customers,and products of the start-ups,and make a reasonable valuation.Angel investors do a good job in post-investment management of start-ups to help start-ups grow.At the same time,this has reference significance for early financing of start-ups,and provides a certain degree of reference value for angel investors in the angel investment industry to do investment choices and post-investment management of start-ups.