Research On Business Tactics Of CW Tea Company

The business strategy is to make targeted and predictable business management plans for the company to achieve its business objectives and seek long-term development.It is related to the long-term interests of the company and the success or failure of the company.The author studies the actual situation of CW Tea Company in Chengde City,and uses PEST and SWOT analysis tools to analyze the overall situation of the company,find out the advantages and disadvantages of the company,and make recommendations for strategic choices.Through the analysis of the business strategy of well-known enterprises in the industry,we can find out the parts that can be used for reference,and thus provide support for the business strategy formulation of the enterprise.In analyzing and grasping the market operation environment,enterprises have been participating in market competition with their small but flexible operational advantages.It is recommended that enterprises should be bold and innovative in their business model.They should try to cooperate with the tourism industry in cross-industry.In addition to the distinctive main business,the products must also create tourism products that conform to the local cultural heritage.As the company is still small in scale,it is determined that it is not suitable to adopt a popular business strategy.The company should choose its business strategy according to its own operating conditions and its operating environment,and highlight its unique characteristics,charm and personality in tea.Style,showing a unique difference.Through the research of this paper,the enterprise itself can establish the strategic choice of the enterprise according to the core strategic objectives of the enterprise,and have clear guidance on its business management and product design as well as the strategic plan formulated by personnel and financial direction.A good strategy to confront and evade competition in the market and solve obstacles affecting the development of the enterprise,so that it can develop steadily in the market competition.