Research On Lijiang B&B Management Based On Harmony Theory

In the context that the State Council and local governments vigorously develop rural tourism and construct beautiful countryside,an increasing number of tourists under the pressure of urban life begin to yearn for peaceful and comfortable B&B(bed and breakfast)life in countryside so that B&B as a kind of non-standard accommodation develops rapidly and has been the first choice for tourists.As the concept of tourism consumption upgrades,the experiential perceptions of tourists on travel have attracted great attention of tourism workers.The development of B&B has achieved a qualitative leap from the original single type that can only meet the demands of tourists for accommodation to personalized and branding operation,and as a result a variety of theme B&B have occupied the market quickly.At present in China,B&B is concentrated in ancient cities and towns in northwest Yunnan,large tourism cities in Zhejiang,Fujian and Guangdong,famous tourist attractions in Yangtze River Delta,and those rural areas with developed tourism.B&B customers are mainly young well-educated tourists with gradually increased experiential perceptions on B&B,so its development should keep pace with the times to satisfy market demands,but due to excessive expansion,its development is trapped in a vicious circle that supply exceeds demand and products are seriously homogenized.As a representative city of B&B de-velopment,Lijiang faces a number of disharmonious problems in the process of transformation and upgrading,such as disharmony between B&B building and natural environment or local culture,low harmony of experiential perception,and inadequate mind training of employees.Specific to these problems,this research analyzed B&B management in Lijiang ancient town and focused on how to use the harmonious management philosophy for innovations in B&B management.Based on the investigation on the experiential perceptions of customers and B&B development status in China,it analyzed how to combine with the characteristics of Lijiang B&B and use the harmonious management theory to balance the relationship among B&B owners,employees and customers and construct a harmonious atmosphere of seeing and hearing so as to improve the integration of B&B development with local customs and maintain a harmonious relationship between B&B construction and local culture and government.With an analysis and study on the feasibility and necessity of B&B development,this research was expected to boost healthy and sustainable B&B development through reform and innovation in B&B management mode and contribute to the supply-side reform of tourist lodging as well as the development of whole tourism.