Research On The Development Strategy Of Changchun Company Of Sunac North China Regional Group

2018 is a changeable year in China's real estate market.In the first half of the year,there were thousands of people in some cities rushing for houses,but it was hard to get one.Regulation and Control of Real Estate Market in the Second Half of the Year.Some cities where house prices have risen too fast have also been talked by the Ministry of Housing and Construction,and the housing market has once cooled down,no one registered for the first floor of Chengdu.Many popular cities have lots of land that nobody buys.Even if real estate companies rack their brains to promote sales,buyers are still watching.Through recent historical sales records,land transfer records and other data,the real estate market has entered a downward cycle again.In recent years,Sunac has developed rapidly as a well-known real estate enterprise in China.Entering Harbin in 2017 and Changchun in the form of acquisition at the end of the same year,Changchun Company Of SUNAC North China Regional Group was established?With regard to the real estate environment in 2018,the pressure of the company's development is gradually expanding,and the past corporate strategy is difficult to maintain.In particular,Vanke,Wanda,Hengda,Zhonghai,Huarun and other domestic real estate giants have occupied a place in Changchun.Local real estate brands such as Weifeng,Wuzhong and Liwang are also well recognized by local residents.These are the difficulties and pressures that Changchun Company Of SUNAC North China Regional Group is facing at present.As a strong rising momentum in China,real estate companies with abundant capital and strong influence in Beijing,Tianjin,Shanghai,Chongqing and Hangzhou,how to open up the real estate market in Changchun,win the past performance,the problems faced by Changchun Company Of SUNAC North China Regional Group are more serious than ever.This paper is based on the real estate market in China and the real estate market in Changchun where Changchun Company Of SUNAC North China Regional Group is located.The macro-market environment and its own micro-environment for the overall development of real estate enterprises in Changchun are analyzed concretely.Based on the development strategy theory of real estate enterprises and the development process of real estate market in Changchun,the external environment that new real estate enterprises will face is analyzed comprehensively.In addition,we need to further analyze its specific environmental factors,which are divided into internal environment and external environment.The political,economic,social,technological,human resources,financial capabilities,corporate culture,marketing capabilities,design and research capabilities,land reserve resources of Changchun Company Of SUNAC North China Regional Group are summarized and sorted out as a matrix,fill in the layout according to advantages,disadvantages,opportunities and threats respectively.Then,we can do SWOT analysis for Changchun Company Of SUNAC North China Regional Group,in the process of analysis,all possibilities can be combined.Then it can achieve a comprehensive and systematic study of Changchun Company Of SUNAC North China Regional Group,draw a series of implementable and targeted conclusions,and assist Changchun Company Of SUNAC North China Regional Group to make a decision-making deployment that meets the market demand and company development requirements.Based on the research object of Changchun company of Sunac north China regional group,this paper provides a reference for the expansion of first-tier high-end brand real estate enterprises to the second and third-tier cities.