| At present,the country has continuously issued relevant policies to regulate and control the real estate industry,Banks are cutting back on credit、difficulties such as increased difficulty in issuing bonds have made financing problems of real estate enterprises more and more serious.At the same time,the state has introduced related policies,Encourage and facilitate the deleveraging of the real estate sector,Realize light assets to turn operation.REITs as a potential real estate trust product,has unique advantages over other similar products,Its return is mainly determined by the value of the real estate in which it invests,and its correlation with other financial assets is also relatively low,which has a certain hedging effect in the event of inflation.With the reform of financial system and the need of constructing multi-level capital market in China,REITs will inevitably become the new leading role in China’s financial system.In the future,the vigorous implementation of REITs products can not only enable enterprises to quickly collect funds and realize asset-light operation,but also provide a brand new financing channel for enterprises and improve the status and competitiveness of the capital market.This article mainly uses the method of unifies the literature research and the case analysis.Based on basic theory as the breakthrough point of REITs,briefly illustrates the concept,structure,characteristics of REITs,structure and development advantages,then from the underlying assets,trade structure,operation process,of course with the introduction of the case about it in detail,on the basis of launch dynamics,the core part in the project design and effect and so on.Wanxin media adopts the financing mode of REITs,which is mainly due to the national macro policy,the company’s financial situation,the company’s strategic objectives and financing methods.From the perspective of the stock price changes after financing and the financial indicators such as profit and debt repayment,it is quite reasonable for the company to choose this asset-light financing mode,which not only revitalizes the existing assets of the enterprise and realizes asset-light operation,but also plays a crucial role in the business layout and strategic transformation of the enterprise.Finally concluded from the analysis of cases,this kind of financing way can be used as a kind of domestic enterprises financing channels,but the enterprise in the concrete application should consider their own situation and the latest policies and regulations,and on this basis,choose to suit oneself circumstance of REITs products,for the development of market of domestic REITs provide more case reference and development experience,to promote the development of REITs market in China can develop better and faster. |