Study On Marketing Strategy Of "Beidahu" Skiing Resort In Jilin Province

The choice of marketing strategies and strategies will directly affect the effectiveness of products,services,promotions and other activities of enterprises.With the help of accurate marketing strategies and strategies,the effectiveness of target-oriented promotion can be guaranteed.Therefore,it is very important for the development of enterprises to study the marketing strategies of enterprises.The focus of this study is the ice and snow industry which has developed rapidly in recent years,focusing on the marketing strategy of ski resorts.The main reason is that after Beijing’s successful bid for the Winter Olympic Games in 2022,"Driving 300 million people to participate in the ice and snow sports" has clearly defined the development goals of China’s ice and snow sports and industry.With the help of Beijing’s strong conditions for successfully bidding for the Winter Olympic Games in 2022,mass winter sports activities will be popularized in most areas of China,so as to effectively promote the development of winter sports in China.The widespread development of ice and snow sports will also allow more people to participate in it,which is also a huge contribution to the popularization of the winter Olympic Games.To participate in winter projects,we need to strengthen the construction of winter sports facilities.The more people involved,the greater the market demand,and the rapid development of the ice and snow industry.Therefore,this paper takes Jilin "Beidahu" ski resort as the research object,summarizes the relevant research background and research ideas,combs the theory involved in the study,and lists the theories directly related to this study.Choose theactual investigation method,investigate the basic situation of "Beidahu" ski resort,investigate and analyze the product design,product pricing,marketing channels,summarize the current situation of its target marketing strategy design,and find out the existing problems of marketing strategy.Subsequently,it studies the external and internal environment of Beidahu Lake,analyses the influence of market environment and technical factors on the operation of Beidahu Lake,and studies and analyses the existing operating environment of the relevant Beidahu Ski Resort by means of SWOT analysis method,identifies the advantages,disadvantages,opportunities and threats,and forms the direction of strategy selection,and puts forward the choice of its marketing strategy.Provide necessary support.On the basis of the results of environmental research,systematic research,using marketing theory as support,STP,4P theory and environmental analysis,strategic selection strategy combination,help the "Beidahu" ski resort to choose its own marketing strategy,including marketing strategy,marketing strategy mix,specific recommendations of safeguard measures.