CCB A Branch Personal Finance Customer Research Report

As income levels increase,people gradually become financially conscious.Personal finance-related industries have become an important development area for many banks.Banks have occupied more market dominance by developing and designing personal wealth management business products.As more and more banks and financial institutions join,the competition in the entire market is becoming more and more fierce.As a state-owned bank,how to build a bank in this context,how to seize this opportunity to promote the further development of personal wealth management business is currently required by the construction bank A branch.This paper focuses on the personal wealth management business of the Construction Bank A Branch.Through the investigation of the relevant personnel of the A Branch of CCB,the scale of the personal wealth management business of the CCB A Branch,the profitability,and the total business ratio.Through the questionnaire survey method,from the basic characteristics of customers,the understanding of CCB wealth management products,and the attitude towards the purchase of wealth management products,we found the problems and made corresponding suggestions for the existing problems.It is expected that these suggestions will be helpful to the development of the personal wealth management business currently launched by the CCB A Branch.In the research of this paper,the CCB A branch should combine its own development status,customer demand-oriented,comprehensively exert its own resource advantages,find its own problems,and develop differentiated financial management with the characteristics of the bank in the process of developing personal wealth management business.Marketing implementation strategy to ensure the healthy and sustainable development of the bank’s personal wealth management business.