Research On Investment And Financing Of JNTH Food Import And Export Co.,Ltd.

At present,food safety problems in China have attracted much attention,and food safety problems have emerged in endlessly: the gutter oil enters the dining table,the red duck eggs are attractive in color,the fish and shrimp are unusually fresh and green,the lean meat essence,the fake beef,Melamine milk powder is constantly appearing in people's daily life,which not only affects people's quality of life,but also harms people's physical and mental health,and has an impact on the development of economy.In this environment,relevant policies and regulations have been promulgated one after another: the 12 th Five-Year Plan for the Food Industry proposed that efforts should be made to coordinate the relationship between scale expansion and quality and efficiency,to optimize the balance between the structure and the total amount,and to achieve the initial processing of agricultural products.Reprocessing should be emphasized and Coordinate the relationship between the two,ensure the purchase and processing of raw materials,and coordinate the development of each region;The National Food Safety Plan of the 13 th Five-Year Plan points out that food production enterprises are encouraged to establish sound procurement channels,production channels,and sales channels,so as to achieve forward and backward integration,unified procurement links,production and processing links,and sales links.To standardize the production and management activities of enterprises and to strengthen the construction of food brands at the same time.This paper takes JNTH Foods Import and Export Co.,Ltd as an example to analyze the problems and shortcomings of its investment and financing,and provides the relevant countermeasures and suggestions for the enterprise through the research and analysis.Based on the analysis of the financial situation and the operating situation of the enterprise,this paper has a preliminary understanding of the financial problems existing in the enterprise itself and the causes of the present situation of investment and financing,and then analyzes the reasons for the present situation of investment and financing in the enterprise.First,the consciousness of working capital management is weak,and the role of working capital financing has not been utilized;The second is the unreasonable profit distribution policy,which affects the internal financing,the third is the large financing constraints,the higher information asymmetry,the fourth is the lack of investment planning,ignoring the mutual influence of investment and financing activities.Finally,some suggestions are given: establishing the consciousness of working capital management and giving full play to the role of working capital financing;Enrich the financing channels,expand the financing scale,hire accounting firms,reduce the degree of information asymmetry,formulate reasonable investment plans,and pay attention to the mutual influence of investment and financing activities.It provides suggestions for the healthy development of the enterprise and some references for the investment and financing of small and medium-sized enterprises.