Research On Marketing Strategy Of H Bank's Credit Card Installation Business

Credit card staging belongs to the newly developed personal consumption credit business of major banks in recent years.It has a high market share and certain development space.Nowadays,the country is actively promoting domestic demand and encouraging consumption.In order to occupy a place in the market,major banks have implemented various measures to promote credit cards.The credit card staging business has gradually become the key to the transformation of consumer business of major banks.Under the influence of the rapid development of Internet finance,the competition in China's financial market is becoming increasingly fierce,and the traditional profit-making mode which relies on the interest margin between deposit and loan is difficult.In order to maintain a good competitive advantage,banks are constantly transforming their business modes and increasing the development of retail business.Credit card staging business is a consumer credit product that benefits customers,banks and businesses.It is gradually becoming the mainstream business of bank retail business.For commercial banks,the main profit-making mode of bank loans has been impacted.Therefore,the marketing strategy of credit card staging business is studied to improve the acceptance of the staging business in the minds of customers.It is a realistic and important subject to continuously improve the comprehensive service level.In recent years,H Bank has made some explorations and improvements on the credit card staged marketing business,but there are still some problems from the overall point of view.Therefore,it is urgent to choose an appropriate marketing strategy and how to promote the credit card staged marketing of H Bank.According to the theoretical basis and analysis tools of marketing,it is possible to formulate a marketing strategy with theoretical basis.The basic way to solve the problem.In order to enhance the market competitiveness of H Bank's credit card staging,this paper takes the research of H Bank's credit card staging marketing as the theme,takes its credit card staging market as the research background,adopts the marketing method of combining service marketing with overall marketing,first,through the application of 4P marketing theory,analyses the status of H Bank's credit card staging marketing and the problems faced in marketing,and clarifies H Bank's credit card staging marketing.There are many deficiencies in the staged marketing of bank credit cards.Thereafter,through the use of SWOT analysis method,we can understand the strengths,weaknesses,opportunities and challenges faced by H Bank's credit card staging marketing under the current situation.Finally,using the analysis results,based on the theory of service and marketing,this paper puts forward corresponding suggestions on how to improve the credit card staged marketing strategy,that is,brand promotion,widening marketing channels,differential pricing,joint promotion with various platforms,etc.This study has a reference significance for the smooth development of bank credit card staged business.