Research On Brand Management Of S Seeds Company

In the current social public,awareness of the brand level is not deep enough,especially for the agricultural brand awareness is almost zero under the social environment,the research on branding management of agricultural enterprises is of great practical significance.Especially in the context of the implementation of the national rural revitalization strategy,in the process of the overall transformation and development of the agricultural industry,seed enterprise as the locomotive of seed industry in agricultural industry,proceeding the brand strategy development transformation is a new attempt under the current new era background.But the development of seeds enterprises is limited by the particularity of seeds products,so they generally only develops within a certain regional scope,therefore,the research on the branding management of seeds enterprises is special compared with the general branding research.S seeds company is the research object of this paper,it is the more representative of the seeds enterprises currently in the domestic regional business.This paper from the brand strategy perspective into the actual case analysis,under the direction of S company's brand development vision,using PEST,five forces model,VRIO tools to analyze the environmental impact factors at the macro level,industry level and company level,combining with systematic brand management theory,through brand strategic management combined with brand quantitative management of the new research analysis path,conducting in-depth analysis on S company's brand development stage from early 2014 to early 2017.From the stage of the actual implementation of the operation,stage feedback verification,concrete actual results levels,demonstrating and analyzing the main problems in the brand development of S company,in the brand strategy top-level design,brand connotation and knowledge system,brand communication and promotion system,brand maintenance system levels,proposing the corresponding improvement Suggestions and specific measures for the main problems presented by S company in the brand development stage under the strategic perspective.Finally,the conclusion of this paper is that S company must adhere to the construction of brand core value-oriented brand management system,with this as the carrier,build and maintain the brand equity of S company in the market comprehensively,to continuously promote the brand strategy development of S company.At the same time,this paper looks forward to the possible obstacles and difficulties that S company may encounter in the later stage of brand development,can be further deepened and improved in the later research of S company.