Research On The Introduction And Effect Of Strategic Investors In China Unicom Group

China’s national economic development has made remarkable achievements,in which state-owned enterprises have played a huge role.Now soe reform has become an important issue in China’s economic transformation.Faced with the new economic situation,the state-owned enterprises started a new round of mixed ownership reform.In this important historical stage,state-owned enterprises can absorb excellent private capital investment through mixed reform,so as to realize the diversification of ownership structure,make the real separation of ownership and management right of state-owned enterprises,and establish a sound enterprise management system.The most effective way for state-owned enterprises to diversify their investment subjects is to introduce strategic investors.It is very necessary to distinguish the influence of introducing strategic investors on the development of state-owned enterprises by analyzing the motivation,procedure and economic effect of introducing strategic investors.On the basis of summarizing and summarizing the basic theories such as the principal-agent theory,competitive cooperation theory,synergistic effect theory and strategic alliance theory,and combining with the domestic and foreign research literature,the concept of strategic investor is clearly defined.Taking China united network communication group co.,LTD as an example,this paper introduces its enterprise background and current development situation.In view of the problems in the development of China unicorn,this paper expounds the internal and external motivation of introducing strategic investors.This paper expounds the selection of ideal strategic investors from two aspects:the formulation of selection criteria and the strict implementation of selection procedures.This paper introduces the current situation of China unicorn after the successful introduction of strategic investors,and points out the potential problems that may exist in the mixed reform of state-owned enterprises through the introduction of strategic investors.The effect of introducing strategic investors of China unicorn,from two aspects,namely,financial performance and non-financial indicators were analyzed,and accordingly put forward under the background of mixed ownership reform of state-owned enterprises improve the Suggestions and measures for the introduction of strategic investors,the introduction of professional valuation reasonable,prevent the equity valuation model too scattered to keep reasonable proportion of state-owned shares,adjust measures to local conditions to choose the strategic investor qualifications,etc.,in order to realize the state-owned enterprises to introduce strategic investors expected effect.