Analysis Of Effect Of Backdoor Listing Of Shunfeng Holdings

In recent years,the e-commerce platform has been expanding and driven the development of the express delivery industry.Its development has reached a new climax.The business volume has soared year after year,and the scale of the industry has also been expanding.It has become another new driving force for our country s economic development.However,with the acceleration of development,problems have emerged one after another:the homogenization of products of various express delivery companies and the declining annual gross profit rate have become more and more serious.The competition pressure of the entire express delivery bank is extremely huge.In order to ease the pressure of the industry,break through its own development.Each express delivery company has begun to transform,striving to achieve its own new round of development in the capital market.The IPO listing is becoming more and more stringent,the time required is longer and more and more large,and the backdoor listing has many advantages compared with it.For example,the conditions for auditing are more relaxed,the time is called express delivery,and the amount of capital is less.Therefore,In addition to China Express's choice of listing in the United States,the rest of the major express delivery companies have chosen the method of backdoor listing.Since 2015,Shen Tong has taken the lead in entering the capital market,followed by Yuan Tong and Yun Da.Based on several related theories,including synergy theory,information signal theory and efficiency effect theory,this paper summarizes the background and process of the listing of the company.The motive of backdoor and selling of both sides and the operating characteristics of the listing process are analyzed from three aspects:financial performance,capital structure and company development strategy.Through the analysis,it can be seen that the backdoor listing brings many beneficial effects and transformations to Shunfeng.From the overall point of view,it is basically a positive effect and helps the company to further develop in the future.Therefore;this backdoor listing is successful.It is hoped that through the analysis of the effect of the backdoor listing of Shunfeng in this article,it will provide further reference experience for other express delivery companies to list,so as to promote the overall healthy development of China's express delivery industry.