Ping An Insurance(Group)Co.,Ltd..Diversification Strategy Study

With the rapid development of Chinese economy and the deepening of reform and development,Chinese economy has steadily entered the"new normal",and domestic insurance companies have continuously integrated into the overall international economic structure of the world.At the same time,large-scale,diversified development of financial and insurance companies have also entered China,and the involvement of foreign insurance has made the market environment faced by Chinese insurance companies more and more complex.Under the background of such an economic era,China's insurance companies,especially Ping An Insurance,the first large-scale insurance group that is the first joint-stock system,are also actively exploring their own diversified development path.And with the continuous exploration and practice of Ping An Insurance Group,the total assets,operating income and net profit of Ping An Insurance Group have reached a new level,and all of its financial business segments have achieved steady,rapid and great achievements,leading the domestic market.Financial industry development.Therefore,in-depth analysis and exploration of Ping An Group's diversified business development issues will help to inspire the financial industry and other companies.This paper believes that the diversified management strategy has profoundly affected large insurance companies,especially the management and strategic management of insurance enterprise groups,and it also best reflects the operating characteristics of insurance companies in the context of fierce global competition and turbulent international economic environment.Management theory.Therefore,this paper mainly studies the resource integration and strategic development of Ping An Insurance Group from the perspective of diversification,which is practical and forward-looking.Based on the background and significance of the topic research,this paper starts with the research results of domestic and foreign experts and scholars,and introduces the development history,organizational structure and operational advantages of the Ping An Insurance and the problems that can be improved.Based on its own characteristics,the corresponding PEST analysis,SWOT analysis and feasibility analysis are carried out,and the strategic development goals,market positioning and marketing strategies of diversified development are proposed.Finally,it summarizes the enlightenment of Ping An Insurance's diversified development strategy:the strategic positioning of Ping An Group's diversification strategy,the improvement of corporate governance structure and the improvement of internal control,the improvement of innovation capabilities,the establishment of a resource sharing platform and the establishment of a sound human resources system.To sum up,explore how to promote the Ping An Insurance Group's use of diversified achievements and achieve greater business strategies.In the research method,this paper combines the economic theory method with the management theory method.The economic theory method emphasizes theoretical logic derivation,and the management theory method emphasizes pragmatic analysis.The innovation of this paper lies in the application of relevant theoretical models and analytical methods,the development history,development status,current internal and external environment of China Ping An Group,and the analysis of the existing advantages of China Ping An Group's financial business diversification and Insufficient analysis was made and its strategic recommendations for future development were given.