The Study Of Financial Performance Based On Value Network Business Model

With the advent of the Internet era and the rapid development of commercial society,new business models are springing up like mushrooms.Peter Drucker.the master of modern management,once said that the competition of today's enterprises is not the competition of products and services.but the competition of business models.It can be seen that business model is very important in today's business operation,which determines the ability of enterprises to create value and the financial results of enterprises.Business model describes the basic principles of enterprise values.how to create value.transfer value and obtain value.and the most intuitive way to measure the value brought by business model is through financial performance.In the era of rapid development of the Internet,Baofeng Group w as once famous for its operation of Baofeng video player in the Internet industry.After listing,the stock price soared 45 times,creating the myth of A-share.The changing business model of Baofeng Group and its declining financial performance is a good example,so this article research Baofeng Group's business model from the perspective of value network.Studying Baofeng Group's financial performance from the angle of value network business model can provide a new perspective and method analysising company business model of the enterprise itself and other information users.Through objective analysis and rational study of its financial performance,managers can operate the business model reasonably.It is useful for Baofeng Group and other business having the same problems to amend enterprise development,achieve financial goals,realize the reshaping and innovation of the business model.Based on Baofeng Group as the research object,mainly using the literature research,financial analysis.comparative analysis and other research methods,this article adopts normative research method,illustrates the value of financial performance analysis framework of network business model,mainly research Baofeng Group's business model from the perspective of value network.From "free+advertising" to "the ecology" to "software and hardware integration",Baofeng Group's business model has changed.This paper illustrates the value proposition.value creation.value acquisition and value realization process of each model.and analyze the financial performance of Baofeng through the study of enterprise prospectus.corporate annual reports and related announcements and news,evaluate its financial position.operating results.cash flow and expansibility from the profitability,operation efficiency solvency and growth.Furthermore,it is found that there are problems in the development path of its business model.such as fuzzy value proposition.mismatch of value creation ability,poor way of value acquisition and unreasonable link of value realization.In addition,specific measures are put forward to clarify value proposition,improve value creation ability,establish effective value acquisition mechanism and optimize the process of value realization.Hope to provide useful suggestions for the future development of Baofeng Group and provide reference for other companies and business operators to design business models.