Case Study Of P2P Risk Control In LujinFU

In recent years,with the widespread application of Internet technology in the real economy,the online platform's way of thinking has penetrated into the traditional financial field,and Internet finance has emerged.The P2P network lending platform is an innovative financial platform that is different from traditional finance.Since the first P2P online lending platform in China won the financial qualifications in 2007,the Internet financial platform has mushroomed,as of 2019.In January,the number of online operations reached 6,452,and the volume of Internet financial platforms reached a record high.However,high-speed development is usually accompanied by risks.Many platforms have phenomena such as platform running and capital chain breakage.Lujinfu is the fastest-growing online lending platform in China.It is the leader of today's online financial platform and is representative of the risk control analysis of Lujinfu.Therefore,this paper selects Lujin clothing as a case,analyzes its existing risks and the risk control measures taken,and draws the problems of Lujin clothing in compliance risk control and credit risk control:in credit risk control,the loan cannot be determined.The degree of risk of people's use of funds;in compliance risk control,the industry lacks external supervision,and there is no unified risk control standard;in liquidity risk,the platform risk reserve is not enough to cause bankruptcy when the risk occurs.Finally,by analyzing the causes of the problems and combining some historical experiences,suggestions and countermeasures for the risk control of Lujinfu are made one by one.In the compliance risk,improve the internal coordination mechanism of the platform and establish the platform self-regulation regulations.In the credit risk,optimize the product term structure,guide the construction of the industry credit system,and closely monitor the flow of funds.In the liquidity risk,set up excess margin and increase corporate guarantee.These suggestions have practical significance for building a risk management system for China's P2P platform.