Study On The Development Of Tourist Market Of Ordos Orchidaceae Grassland Scenic Area

Ordos Orchidaceae Grassland Scenic Area is located in the front banner of Ordos Etok,Inner Mongolia.It is a national cultural industry demonstration base,national AAAA level tourist attraction,China's best leisure tourism destination,the birthplace of photography in Inner Mongolia,the creation base of photographers in Inner Mongolia,and the home of Chinese Ordos culture.This paper focuses on the scenic spot of orchidaceae grassland in Ordos,analyses the market conditions and current situation of orchidaceae grassland,then conducts investigation,research and evaluation,analyses the tourism market development and marketing strategy of orchidaceae grassland,studies the market demand of orchidaceae grassland tourists,and explores the optimization strategy of market development of orchidaceae grassland scenic spot in order to promote Ordos orchidaceae Grassland.The healthy and sustainable development of grassland.Based on a thorough study of all aspects of the Ordos Orchidaceae Grassland Scenic Area,this paper makes an investigation and gives some suggestions on market development and scenic area construction,such as improving the reception facilities of tourism services,gradually expanding the market scope of tourist sources,strengthening brand image and publicity,and smoothing stakeholder relations.Through the reasonable exploitation of grassland tourism resources in orchidaceae grassland,the sustainable management of vulnerable grassland tourism resources is studied.To study how to disseminate the popularity of v grassland scenic spots,create grassland tourism brand,and achieve a win-win situation for tourists,operators and local herdsmen.