Research On The Major Development Problems And Countermeasures Of C Bank’s E-banking Business From The Perspective Ofcustomer Satisfaction

With the rapid development of Internet technology,large data and artificial intelligence,the number of Internet users and mobile phone users has risen sharply,which has led to tremendous changes in the financial sector,the emergence of electronic banking business.According to the China Electronic Bank Survey Report 2017,the proportion of Internet banking users and mobile banking users in the sample cities aged 13 and above were 51% in 2017,because the majority of Internet banking users were mobile banking users,while the proportion of telephone users were 11%.The importance of e-banking is becoming more and more prominent in various commercial banks.However,compared with western developed countries,China’s e-banking business started relatively late,the development is slow,and the level of information technology and large data technology is relatively low.Furthermore,it is particularly important to study the development status,trend and customer satisfaction of electronic banking in China.In view of thisphenomenon,this paper takes Bank C as an example,first expounds the research status of e-banking,and then introduces the related knowledge of e-banking in detail from the definition,characteristics,risks and classification of e-banking.Then,it clarifies the development background,current situation and trend of E-banking business of Bank C.Secondly,on the basis of the analysis of the current situation of E-banking development in Bank C,combined with theof E-bank Department of Bank C,the main problems in the development of E-bank business of Bank C are found out:(1)Mainly focusing on the safety of e-banking and the safety risk of e-banking itself,so the core issue in the development of e-banking of Bank C is security;(2)The innovation process of E-banking business of Bank C is slow and its service products are mere formality,which can not meet the diversified needs of customers well.(3)C bank’s e-banking “Internet +” mode is not perfect enough to meet the needs of customers and provide better services for targeted analysis.According to the problems and reasons existing in the development of bank C’s electronic banking business,this paper puts forward some strategies to promote the development of bank C’s electronic banking business from three aspects: enhancing security performance,improving business innovation ability,building a diversified and balanced team,and strengthening people-oriented service consciousness,which has certain significance for the development of bank C’s electronic banking business.The guiding significance of practice can also be used for reference in the development of other banks’ electronic banking business...